Entrepreneurs Need to Focus on Cultural, not Perks
I often see people mistaking perks for culture. They are lured to join a company with Ping-Pong tables and a fully stocked beer refrigerator, only to find that many people in the company are disengaged and frustrated. Games and a kegerator do not necessarily make for a strong culture. Instead, I like to define culture in terms of a high-performance culture, one that exhibits qualities like communication, collaboration, mission and value alignment, innovation and accountability.
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